The Copy Collective

Why You Should Focus on Improving Your Content Strategy

August 26, 2021

Write a snappy intro for your blog that will make readers want more Are you content with your content? If so, it’s probably time to think again. Sorry, but it’s

How to Grow Your Blog’s Readership Faster

October 30, 2019September 4, 2019

Blogging is great for business. Through a blog, you provide useful and engaging information to an online community. This increases traffic to your site, establishes your brand as a source of knowledge, and even builds brand loyalty. In these ways, blogging also helps to drive sales. Let’s take a look at how you can grow your readership by tapping into new audiences and nurturing the old.

This is What Makes Buyer Personas So Useful

July 21, 2020August 28, 2019

You won’t find many modern marketers who don’t use buyer personas. If you followed our series on inbound marketing, you would have noticed them in the second blog covering how to attract people.

Blog types and when to use them

July 24, 2020July 31, 2019

There are many different types of blogs, each with their own personalities and uses. It’s important to use a variety of blog formats to keep your readers engaged, besides, writing in different styles is great for keeping those writing muscles fit!

How to create successful NDIS marketing

July 21, 2020July 3, 2019

Did you know that NDIS service providers are falling behind in their marketing? If that doesn’t sound too bad, then consider this. According to the National Disability Service (NDS), service providers don’t realise the impact insufficient marketing has on their businesses. The NDS warns that without good marketing, service providers can lose customers and struggle to survive NDIS roll out. The body has urged providers to make marketing a priority, if they are to thrive under the new model.

How to Engage in the Best Way with the People You’ve Found with Inbound

July 21, 2020June 5, 2019

In our introduction to inbound marketing, we ran through the basics of an inbound approach. In the follow-up, we went over attraction, its first major step. Now we move to the next stage: engagement.

Inbound Marketing is Effective and This is What You Need to Know

November 7, 2019May 1, 2019

Inbound marketing has taken over the marketing world. In a four-part series of blogs, we’ll run through everything you need to know about inbound and the different ways it can help to transform your approach to marketing.

How to break up with your agency

July 24, 2020February 13, 2019

I know we live in an age where it’s considered totally fine to break up with someone via text message – or just not contact them at all, until they finally ‘get it’ – but you would hope that the end of a professional relationship would be handled a little differently.

How To Make Fundraising Amazing With 10 Beautiful Apps

July 21, 2020October 3, 2018

Charities are striving to achieve big things, but lacklustre fundraising often stands in the way. These apps can help you shape a new fundraising future and give your organisation the donor support it needs to make a difference.

Who Do You Think I am?

July 24, 2020August 15, 2018

With all the written content being poured into marketing these days, the phrase tone of voice is getting a lot of airplay. If you want to find your tone of voice it helps to know what it is. That means knowing the difference between your voice, which is what you say, and your tone of voice, which is how you say it.

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