I recently had a baby and was thrown, bump first, into the minefield of prams, cots, car seats and all the other paraphernalia of a newborn. As a new parent, I wanted to buy the safest, best quality products I could find without breaking the bank. It was hard to make the ‘right’ decision. So how did I make a choice? I asked the greatest of all resources. No, not Google – other people.
One of our most popular posts was one I wrote about 7 Steps to Separate you from the Good-Gone-Bad and the Just Downright Ugly. In the news then was Volkswagen, which admitted that 11 million of its cars failed to meet certain emissions standards but passed testing due to specially programmed “defeat devices”. The Prostate Cancer Institute was grappling with the news that Professor John Kearsley recent pleaded guilty to indecently assaulting a female colleague after he spiked her drink with bennies.
Want to improve your marketing strategy? Before launching into it, you’re going to need a marketing audit. A marketing audit has many advantages. It gives you the information you need to devise an effective plan. It also prevents you from going in “blind,” improving your chances of success. Let’s look at what a marketing audit is and how you can conduct one.