A digital content strategy is a plan to help you create and manage your digital content. It’s like a content marketing strategy, but focuses on digital.
Monitoring and evaluation are a key part of non-profit life. Measuring the impact of projects is vital. It allows us to confront our assumptions, see where we can improve, and prove that what we’re doing adds value.
Poor M&E is as bad as no M&E at all. If you’re struggling with implementation of an effective process or are looking at things you can improve, there’s software that can help. But what do you need? And where do you start?
Social media for marketing is not dead yet. Just this year, global media company Forbes called social media a “marketing marvel.” In this article, we’re going to look at why. Read on to find out how a good social media strategy benefits your brand.
One fine day, I got a slack notification alerting me to a co-worker’s message. With a good few website launches under my belt, it prompted me to get into action and accept a project that was derailing.
Thank goodness we don’t question having a website anymore!
Until a few years ago, we did.
Today, we hop online and hand over our query to Mr. Google and get thousands of search results. If you’re like me, skimming through the list and clicking on a few links gets you the store location, or the opening hours, or the products on special and what not.