How Copywriting Can Engage Your Audience Even in a Post-Lockdown World
With lockdowns coming to an end in Australia, the future is looking bright. So bright that you can be forgiven for wanting to ditch those devices you were glued to
13-Step Succession Planning to Strengthen Your Not-for-Profit
It’s not every day you get insider governance tips from an experienced non-executive director, director and chair. But recently we had the great pleasure of hosting Graeme Innes for a
Does Your Copywriting Pass the Test? 7 Things You Can Improve on Today
Did you know that language is not static but evolves over time? You see this with new words like “chillax” and “stanning” entering our vocabulary, or the way that we
7 Worst Website and Developer Headaches and How to Deal with Them
If you’ve spent thousands of dollars getting a new site built and still have nothing to show for it, you’re not alone. Perhaps you’ve had 4 or 5 websites built
How to Run A Jolly Good Christmas Campaign
Last week’s Monday Marketers webinar focused on a topic dear to our hearts … Christmas. That’s right, it’s not too early to get excited. In fact, TCC Agency Director Maureen
What is Email Marketing and Why You Need It
Our Agency Director, Maureen Shelley, writes our blog on email marketing (email digital marketing, eDM, eDMs). After decades as a journalist in the areas of business, real estate, finance, technology,
What Hollywood Can Teach Us About Storytelling
It doesn’t matter whether you love Friday nights at the multiplex or prefer to stroke your chin at the indie cinema, there’s one thing we can all agree on: Hollywood
Why You Should Focus on Improving Your Content Strategy
Write a snappy intro for your blog that will make readers want more Are you content with your content? If so, it’s probably time to think again. Sorry, but it’s
What it’s like to move your family overseas during the pandemic
We had to move overseas during the pandemic – from open Sydney to lockdown London. Here’s how that worked out for us. Why do this to yourself? The short answer
How Technology is Changing the Way We Write Copy
You probably remember a few English lessons from your school days. Never start a sentence with ‘and’ or ‘but’. Spell out numbers one to nine and give everything higher in
