Not a salesperson? No worries.
Here we show you three easy sales strategies that you can use today, no matter how big or small your business is.
1. Find your ideal customers
One common mistake that a lot of businesses make is thinking that their ideal customers are “anyone and everyone.”
Yes, you want to sell to a lot of customers. But unless you target a specific market, you’ll never ramp up those sales.
Marketing and salespeople have known for a long time that trying to sell to everyone gets you nowhere. Or as Meredith Hill put it “When you speak to everyone, you speak to no one.”
So how do you figure out who your ideal customers are?
You do it through customer research.
Check out this handy HubSpot guide on How to do Market Research. Or partner with a marketing and sales agency to help you go pro.
2. Nail your “USP”
Don’t let the fancy sales jargon put you off. Any business big or small can create a “unique sales proposition” (USP).
A USP states in a few simple words what problem your product solves for your customers and why they prefer you to competitors.
USPs are powerful sales tool because they help you:
- Explain what you do best and get better at it
- Do better marketing and sales
- Lower your marketing and sales budget
How do you know if you’ve got your USP down pat?
Test your USP on a stranger—your partner, mother, and best friend are not going to be much help.
Watch the person’s reaction when they hear your USP. Do they “get it” straight away or do they scratch their chin and say, “Interesting…”?
If you’re finding it hard to work your USP, this could be a sign of a bigger problem at play: You might not be solving your customers’ problem better than competitors after all.
While that sounds like bad news, at least you’ve identified a core weakness and can only build a stronger business from here.
Want the perfect USP to supercharge your sales? Learn more in 5 Brilliant Ways to Hone a Unique Selling Proposition.
3. Re-think your customer experience
Having a great customer experience sounds like a given.
But it’s something that is becoming increasingly important for business success thanks tot he wonders of technology.
Customers these days expect a lot from businesses and if you fall short of their expectations your reputation (and ultimately your sales) could suffer.
One simple example of this is the experience your offer to customers on your webiste.
If it’s anything less than seamless, up-to-date and accurate, customers will “bounce” off the page and go elsewhere for good times.
Look beyond your product or service to improve your customer experience.
Everything from your website to your social media impacts a customer’s decision to buy from you.