When it comes to your website and the copy that goes with it, be consistent with your ‘brand’ and the image that you want to present to your potential customers – and the world.
Recently, TCC had the pleasure of joining an inspiring campaign. EveryAGE Counts aims to fight ageism, which is a form of discrimination like sexism and racism. Ageism is widespread, normalised, and negatively affects the lives of many older people. By raising awareness of ageism, EveryAGE Counts hopes to create positive social change.
I recently had a baby and was thrown, bump first, into the minefield of prams, cots, car seats and all the other paraphernalia of a newborn. As a new parent, I wanted to buy the safest, best quality products I could find without breaking the bank. It was hard to make the ‘right’ decision. So how did I make a choice? I asked the greatest of all resources. No, not Google – other people.
One of our most popular posts was one I wrote about 7 Steps to Separate you from the Good-Gone-Bad and the Just Downright Ugly. In the news then was Volkswagen, which admitted that 11 million of its cars failed to meet certain emissions standards but passed testing due to specially programmed “defeat devices”. The Prostate Cancer Institute was grappling with the news that Professor John Kearsley recent pleaded guilty to indecently assaulting a female colleague after he spiked her drink with bennies.