One fine day, I got a slack notification alerting me to a co-worker’s message. With a good few website launches under my belt, it prompted me to get into action and accept a project that was derailing.
Thank goodness we don’t question having a website anymore!
Until a few years ago, we did.
Today, we hop online and hand over our query to Mr. Google and get thousands of search results. If you’re like me, skimming through the list and clicking on a few links gets you the store location, or the opening hours, or the products on special and what not.
Blogging is great for business. Through a blog, you provide useful and engaging information to an online community. This increases traffic to your site, establishes your brand as a source of knowledge, and even builds brand loyalty. In these ways, blogging also helps to drive sales. Let’s take a look at how you can grow your readership by tapping into new audiences and nurturing the old.
Stella Young, Australian comedian and disability rights activist, once gave a famous TED talk. In it, she said, “Living with a disability is nothing compared to living with exclusion.”