“Christmas is coming, the geese are getting fat
Please to put a penny in the old man’s hat
If you haven’t got a penny, a ha’penny will do
If you haven’t got a ha’penny, then God bless you!”
Want to improve your marketing strategy? Before launching into it, you’re going to need a marketing audit. A marketing audit has many advantages. It gives you the information you need to devise an effective plan. It also prevents you from going in “blind,” improving your chances of success. Let’s look at what a marketing audit is and how you can conduct one.
Monitoring and evaluation are a key part of non-profit life. Measuring the impact of projects is vital. It allows us to confront our assumptions, see where we can improve, and prove that what we’re doing adds value.
Poor M&E is as bad as no M&E at all. If you’re struggling with implementation of an effective process or are looking at things you can improve, there’s software that can help. But what do you need? And where do you start?
Social media for marketing is not dead yet. Just this year, global media company Forbes called social media a “marketing marvel.” In this article, we’re going to look at why. Read on to find out how a good social media strategy benefits your brand.