When it comes to your website and the copy that goes with it, be consistent with your ‘brand’ and the image that you want to present to your potential customers – and the world.
How to Craft Content for a Social Cause
Recently, TCC had the pleasure of joining an inspiring campaign. EveryAGE Counts aims to fight ageism, which is a form of discrimination like sexism and racism. Ageism is widespread, normalised, and negatively affects the lives of many older people. By raising awareness of ageism, EveryAGE Counts hopes to create positive social change.
Curating your Digital Content
Digital spaces are overflowing with content, in order to make your business stand out you need content that doesn’t get lost in the ever-growing vastness of cyberspace. We’ve put together four tips and tricks to help you curate the best content for your business.
Fires, flu and floods – is 2020 the year Australia catches a cold?
“Don’t it always seem to go, that you don’t know what you’ve got ‘til it’s gone?”, sang Joni Mitchell in 1970. And those words have proved to be true again and again for many people in life and business.
Who’s talking about you?
I recently had a baby and was thrown, bump first, into the minefield of prams, cots, car seats and all the other paraphernalia of a newborn. As a new parent, I wanted to buy the safest, best quality products I could find without breaking the bank. It was hard to make the ‘right’ decision. So how did I make a choice? I asked the greatest of all resources. No, not Google – other people.
Why good content can be better than Google.
What makes a good content strategy? How many times have you asked Google a question today? Maybe you questioned why your phone’s hot after only half an hour’s use. Perhaps
7 Steps to Save You from being Your Own Worst Enemy in a Time of Crisis!
One of our most popular posts was one I wrote about 7 Steps to Separate you from the Good-Gone-Bad and the Just Downright Ugly. In the news then was Volkswagen, which admitted that 11 million of its cars failed to meet certain emissions standards but passed testing due to specially programmed “defeat devices”. The Prostate Cancer Institute was grappling with the news that Professor John Kearsley recent pleaded guilty to indecently assaulting a female colleague after he spiked her drink with bennies.
Old Dogs Teach Young’uns New Tricks
Some people who drive cars know all about how they work. But for others opening the bonnet is a venture into the unknown. It’s the same with people who travel
The silver lining of people power
Our family has spent the holiday season in the US, with showers in San Francisco. snow in Chicago and sunny days in Dallas. I was proud that no one got
Festivities Abound!
“Christmas is coming, the geese are getting fat
Please to put a penny in the old man’s hat
If you haven’t got a penny, a ha’penny will do
If you haven’t got a ha’penny, then God bless you!”