Blog types and when to use them

There are many different types of blogs, each with their own personalities and uses. It’s important to use a variety of blog formats to keep your readers engaged, besides, writing in different styles is great for keeping those writing muscles fit!

What You Need to Know to Get Inbound Conversions Right

If you’ve been following our blogs on inbound marketing, you should be getting a good grasp of what it’s all about. In this blog, we’ll be looking at how inbound approaches conversion.

The first stage, attraction, was about bringing the right people to you. Inbound’s take on engagement helps you to get closer to those people. Conversion is about uncovering and making something out of the leads that come from that. But how do you take someone from being interested in what you have to say, to being interested in what you have to offer?

How to shelve the book lover in you

And it’s July. Where has the year gone?

In Australia, July means tax time and cold weather. Both of which are excellent reasons to snuggle up under a warm blanket and lose yourself in a good book. If you can find that book you bought last month! Let’s look at how to shelve the book lover in you.

How to create successful NDIS marketing

Did you know that NDIS service providers are falling behind in their marketing? If that doesn’t sound too bad, then consider this. According to the National Disability Service (NDS), service providers don’t realise the impact insufficient marketing has on their businesses. The NDS warns that without good marketing, service providers can lose customers and struggle to survive NDIS roll out. The body has urged providers to make marketing a priority, if they are to thrive under the new model.