Blogging is great for business. Through a blog, you provide useful and engaging information to an online community. This increases traffic to your site, establishes your brand as a source of knowledge, and even builds brand loyalty. In these ways, blogging also helps to drive sales. Let’s take a look at how you can grow your readership by tapping into new audiences and nurturing the old.
This is What Makes Buyer Personas So Useful
You won’t find many modern marketers who don’t use buyer personas. If you followed our series on inbound marketing, you would have noticed them in the second blog covering how to attract people.
How to be Protected in an Increasingly Connected World
Our digital neighbourhood isn’t what it used to be. We can’t leave our electronic doors open anymore. Connected life is increasingly hostile and difficult to control, but here are a few things you can do to keep yourself safe in the technological world.
How to Ensure Your Business is Disability Friendly
Stella Young, Australian comedian and disability rights activist, once gave a famous TED talk. In it, she said, “Living with a disability is nothing compared to living with exclusion.”
Blog types and when to use them
There are many different types of blogs, each with their own personalities and uses. It’s important to use a variety of blog formats to keep your readers engaged, besides, writing in different styles is great for keeping those writing muscles fit!
What You Need to Know to Get Inbound Conversions Right
If you’ve been following our blogs on inbound marketing, you should be getting a good grasp of what it’s all about. In this blog, we’ll be looking at how inbound approaches conversion.
The first stage, attraction, was about bringing the right people to you. Inbound’s take on engagement helps you to get closer to those people. Conversion is about uncovering and making something out of the leads that come from that. But how do you take someone from being interested in what you have to say, to being interested in what you have to offer?
How to shelve the book lover in you
And it’s July. Where has the year gone?
In Australia, July means tax time and cold weather. Both of which are excellent reasons to snuggle up under a warm blanket and lose yourself in a good book. If you can find that book you bought last month! Let’s look at how to shelve the book lover in you.
So you’ve been asked to write a product description
If you’ve shopped online you’ll have been frustrated by poor product descriptions. But product descriptions don’t have to be hard to write – it’s about knowing your buyer, providing lots of detail and appealing to their senses.
How to create successful NDIS marketing
Did you know that NDIS service providers are falling behind in their marketing? If that doesn’t sound too bad, then consider this. According to the National Disability Service (NDS), service providers don’t realise the impact insufficient marketing has on their businesses. The NDS warns that without good marketing, service providers can lose customers and struggle to survive NDIS roll out. The body has urged providers to make marketing a priority, if they are to thrive under the new model.
France is sizzling this summer
Summertime, and the livin’ is easy
Fish are jumpin’ and the cotton is high
Oh, your daddy’s rich and your ma is good-lookin’
So hush, little baby, don’t you cry.
Du Bose Heyward / George Gershwin / Ira Gershwin