Data is complex. It’s constantly changing. Trying to adapt and evolve to new demands is hard enough, but as we’re going, we’re running into important ethical questions as well.
Monitoring and evaluation are a key part of non-profit life. Measuring the impact of projects is vital. It allows us to confront our assumptions, see where we can improve, and prove that what we’re doing adds value.
Poor M&E is as bad as no M&E at all. If you’re struggling with implementation of an effective process or are looking at things you can improve, there’s software that can help. But what do you need? And where do you start?
Social media for marketing is not dead yet. Just this year, global media company Forbes called social media a “marketing marvel.” In this article, we’re going to look at why. Read on to find out how a good social media strategy benefits your brand.
One fine day, I got a slack notification alerting me to a co-worker’s message. With a good few website launches under my belt, it prompted me to get into action and accept a project that was derailing.
Thank goodness we don’t question having a website anymore!
Until a few years ago, we did.
Today, we hop online and hand over our query to Mr. Google and get thousands of search results. If you’re like me, skimming through the list and clicking on a few links gets you the store location, or the opening hours, or the products on special and what not.
Blogging is great for business. Through a blog, you provide useful and engaging information to an online community. This increases traffic to your site, establishes your brand as a source of knowledge, and even builds brand loyalty. In these ways, blogging also helps to drive sales. Let’s take a look at how you can grow your readership by tapping into new audiences and nurturing the old.