You’re an online-aware business – that’s why you’re reading this blog. So you know it’s important to have a website that does the job.
But here’s a question: Have you thought about your website design lately?
One fine day, I got a slack notification alerting me to a co-worker’s message. With a good few website launches under my belt, it prompted me to get into action and accept a project that was derailing.
Thank goodness we don’t question having a website anymore!
Until a few years ago, we did.
Today, we hop online and hand over our query to Mr. Google and get thousands of search results. If you’re like me, skimming through the list and clicking on a few links gets you the store location, or the opening hours, or the products on special and what not.
Blogging is great for business. Through a blog, you provide useful and engaging information to an online community. This increases traffic to your site, establishes your brand as a source of knowledge, and even builds brand loyalty. In these ways, blogging also helps to drive sales. Let’s take a look at how you can grow your readership by tapping into new audiences and nurturing the old.
If you’ve been following our blogs on inbound marketing, you should be getting a good grasp of what it’s all about. In this blog, we’ll be looking at how inbound approaches conversion.
The first stage, attraction, was about bringing the right people to you. Inbound’s take on engagement helps you to get closer to those people. Conversion is about uncovering and making something out of the leads that come from that. But how do you take someone from being interested in what you have to say, to being interested in what you have to offer?
With 1 in 5 Australians living with some form of disability, many people need accessible digital and print material. But if your marketing material is hard to read or fails to optimise for assistive technologies, you’re excluding a huge audience. You don’t have to be targeting people with disability to gain from accessible marketing. Accessible marketing broadens your audience and has many other benefits for your brand, too.