
Here’s How to Boost Business in 2022 with a Rebrand or Refresh
Want a snazzy new look but not sure if it’s worth pouring money into? A rebrand or refresh has to bring returns; otherwise, there’s no point. But learning about the difference between a rebrand and a refresh—and figuring out which is right for you could boost your profile and help you make profits. Read on to learn how. To rebrand or refresh? Sure, a rebrand or a refresh can look sexy, but does this really translate into business benefits? It’s true that time in front of the mirror can feel a bit vain when you’ve got the actual business running to … Read more

Is Blogging a Good Marketing Strategy for 2022? The Answer May Surprise You
Blogging for business has been around for a good long while now. With all … Read more

Does Your Copywriting Pass the Test? 7 Things You Can Improve on Today
Did you know that language is not static but evolves over time? You see … Read more

7 Worst Website and Developer Headaches and How to Deal with Them
If you’ve spent thousands of dollars getting a new site built and still have … Read more

What Hollywood Can Teach Us About Storytelling
It doesn’t matter whether you love Friday nights at the multiplex or prefer to … Read more

How Technology is Changing the Way We Write Copy
You probably remember a few English lessons from your school days. Never start a … Read more

Your Checklist for Winning Grants and Tenders
Tenders and grants offer Aussie businesses fantastic funding opportunities. In 2018–19, the Australian Government … Read more