How to successfully write for a local government audience
Writing for a local government audience means creating content that is accessible to everyone. Read on to learn more about the appropriate writing style for these types of communications, as
Copywriting
Here’s How to Boost Business in 2022 with a Rebrand or Refresh
Want a snazzy new look but not sure if it’s worth pouring money into? A rebrand or refresh has to bring returns; otherwise, there’s no point. But learning about the difference between a rebrand and a refresh—and figuring out which is right for you could boost your profile and help you make profits. Read on to learn how. To rebrand or refresh? Sure, a rebrand or a refresh can look sexy, but does this really translate into business benefits? It’s true that time in front of the mirror can feel a bit vain when you’ve got the actual business running to take care of. But by thinking of a rebrand or refresh as having real benefits, you can make it worthwhile. A rebrand or a refresh can help customers find, recognise and remember you. Research has shown that choosing a stand-out colour increases
Is Blogging a Good Marketing Strategy for 2022? The Answer May Surprise You
Blogging for business has been around for a good long while now. With all the newfangled social media content and creative videos coming out, blogging seems almost Stone Age by
Does Your Copywriting Pass the Test? 7 Things You Can Improve on Today
Did you know that language is not static but evolves over time? You see this with new words like “chillax” and “stanning” entering our vocabulary, or the way that we
7 Worst Website and Developer Headaches and How to Deal with Them
If you’ve spent thousands of dollars getting a new site built and still have nothing to show for it, you’re not alone. Perhaps you’ve had 4 or 5 websites built
What Hollywood Can Teach Us About Storytelling
It doesn’t matter whether you love Friday nights at the multiplex or prefer to stroke your chin at the indie cinema, there’s one thing we can all agree on: Hollywood
How Technology is Changing the Way We Write Copy
You probably remember a few English lessons from your school days. Never start a sentence with ‘and’ or ‘but’. Spell out numbers one to nine and give everything higher in
Your Checklist for Winning Grants and Tenders
Tenders and grants offer Aussie businesses fantastic funding opportunities. In 2018–19, the Australian Government awarded 78,150 tender contracts worth over $64 billion. And according to an Our Community Innovation Lab
How to Harness Storytelling for Content Marketing
Storytelling is not just for Pixar movies and Pulitzer prize-winners. Storytelling is a tool that any business can use. Stories can bring your messages to life, helping you better engage
How to Write Better Headlines and Subject Lines
Think back to the last time you were on your favourite social media platform. What did you do? You probably scrolled through dozens of messages before stopping at one that
