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How to Gear up for Great Marketing in 2021

Who better than Maureen Shelley, head of TCC, to give advice on marketing? Maureen has extensive experience helping businesses across the private, non-profit and government sectors achieve their marketing goals.

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How to Harness Storytelling for Content Marketing

Storytelling is not just for Pixar movies and Pulitzer prize-winners. Storytelling is a tool that any business can use. Stories can bring your messages to life, helping you better engage

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How To Do Keyword Research

In the first in our 5-part series on search engine optimisation (SEO), Maureen Shelley writes about how to use hacks and tools to develop your keywords to get your content ranking.

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How to Reach More People with Accessible and Inclusive Content

COVID-19 has pushed much of our daily activities into the digital realm. So, as marketers, we need to spruce up our digital content to meet the challenge. People who have traditionally not accessed our content may now try to do so. Websites, articles, videos and social media posts need to be more accessible to the public, who are now spending more time online.

Going Viral (too soon?!) and other Corona Case Studies

Promotional possibilities during a global pandemic

Grieving the loss of… well just about everything.

Where’s the upside to this coronavirus chaos?

Surprisingly, a few things are emerging, have you noticed?

Slowing down. Simplifying. Seeing friends through new virtual hang-outs.

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How to Craft Content for a Social Cause

Recently, TCC had the pleasure of joining an inspiring campaign. EveryAGE Counts aims to fight ageism, which is a form of discrimination like sexism and racism. Ageism is widespread, normalised, and negatively affects the lives of many older people. By raising awareness of ageism, EveryAGE Counts hopes to create positive social change.

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Who’s talking about you?

I recently had a baby and was thrown, bump first, into the minefield of prams, cots, car seats and all the other paraphernalia of a newborn. As a new parent, I wanted to buy the safest, best quality products I could find without breaking the bank. It was hard to make the ‘right’ decision. So how did I make a choice? I asked the greatest of all resources. No, not Google – other people.

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How to promote your site big time on a budget

Today, with tons of options, building a useful website seems relatively easy. But generating traffic and keeping site visitors coming for more…isn’t.

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How to Master the Digital Content Strategy

A digital content strategy is a plan to help you create and manage your digital content. It’s like a content marketing strategy, but focuses on digital.