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How To Do Keyword Research

In the first in our 5-part series on search engine optimisation (SEO), Maureen Shelley writes about how to use hacks and tools to develop your keywords to get your content ranking.

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How to Reach More People with Accessible and Inclusive Content

COVID-19 has pushed much of our daily activities into the digital realm. So, as marketers, we need to spruce up our digital content to meet the challenge. People who have traditionally not accessed our content may now try to do so. Websites, articles, videos and social media posts need to be more accessible to the public, who are now spending more time online.

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How to Craft Content for a Social Cause

Recently, TCC had the pleasure of joining an inspiring campaign. EveryAGE Counts aims to fight ageism, which is a form of discrimination like sexism and racism. Ageism is widespread, normalised, and negatively affects the lives of many older people. By raising awareness of ageism, EveryAGE Counts hopes to create positive social change.

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How to Master the Digital Content Strategy

A digital content strategy is a plan to help you create and manage your digital content. It’s like a content marketing strategy, but focuses on digital.