7 Formulas for Irresistible Copy and Content

Digital content is so accessible these days it’s easy to forget the methods that make it all work. But if you need to increase brand awareness, grow your audience, or

Rebrand vs Refress Business Design Concept

Here’s How to Boost Business in 2022 with a Rebrand or Refresh

Want a snazzy new look but not sure if it’s worth pouring money into? A rebrand or refresh has to bring returns; otherwise, there’s no point.  But learning about the difference between a rebrand and a refresh—and figuring out which is right for you could boost your profile and help you make profits. Read on to learn how.  To rebrand or refresh?  Sure, a rebrand or a refresh can look sexy, but does this really translate into business benefits?   It’s true that time in front of the mirror can feel a bit vain when you’ve got the actual business running to take care of. But by thinking of a rebrand or refresh as having real benefits, you can make it worthwhile.   A rebrand or a refresh can help customers find, recognise and remember you. Research has shown that choosing a stand-out colour increases

Boy with a book

How To Do Keyword Research

In the first in our 5-part series on search engine optimisation (SEO), Maureen Shelley writes about how to use hacks and tools to develop your keywords to get your content ranking.

The backs of an elderly couple looking out across a tree filled landscape

How to Craft Content for a Social Cause

Recently, TCC had the pleasure of joining an inspiring campaign. EveryAGE Counts aims to fight ageism, which is a form of discrimination like sexism and racism. Ageism is widespread, normalised, and negatively affects the lives of many older people. By raising awareness of ageism, EveryAGE Counts hopes to create positive social change.