Storytelling is not just for Pixar movies and Pulitzer prize-winners. Storytelling is a tool that any business can use. Stories can bring your messages to life, helping you better engage
Sadly, many small businesses are feeling the brunt of the economic downturn. And in these strange times, it’s helpful to keep active as much as possible. What better opportunity to brush up on your writing skills?
You won’t find many modern marketers who don’t use buyer personas. If you followed our series on inbound marketing, you would have noticed them in the second blog covering how to attract people.
In our introduction to inbound marketing, we ran through the basics of an inbound approach. In the follow-up, we went over attraction, its first major step. Now we move to the next stage: engagement.
In part two of our blog series on inbound marketing, we’ll help you get started with attracting people. We’ll break down the process step by step, and look at what you need to do to prepare, the role content plays in inbound, and how to increase visibility.
Inbound marketing has taken over the marketing world. In a four-part series of blogs, we’ll run through everything you need to know about inbound and the different ways it can help to transform your approach to marketing.
With 1 in 5 Australians living with some form of disability, many people need accessible digital and print material. But if your marketing material is hard to read or fails to optimise for assistive technologies, you’re excluding a huge audience. You don’t have to be targeting people with disability to gain from accessible marketing. Accessible marketing broadens your audience and has many other benefits for your brand, too.
In my family, Australia Day has always meant my sister’s birthday. Not once in 48 years can I remember doing anything vaguely patriotic on the day itself – in fact, my key memory from when we were young is my mother frantically trying to buy out-of-season strawberries for my sister’s birthday cake (not so easy in the 70s). But with the government threatening local councils who dare to move citizenship ceremonies and an increasingly loud call for a change of date, I was prompted to think about what, if anything, business can learn from Australia Day and its myriad meanings.
How can you edit your own work? If we turn this around, the question is: how can you not edit your own work? Any writing that’s important, that will be read by your clients or colleagues or will be accessed by the public – needs to be as good as possible, or perhaps perfect.
Charities are striving to achieve big things, but lacklustre fundraising often stands in the way. These apps can help you shape a new fundraising future and give your organisation the donor support it needs to make a difference.
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