Sadly, many small businesses are feeling the brunt of the economic downturn. And in these strange times, it’s helpful to keep active as much as possible. What better opportunity to brush up on your writing skills?
With 1 in 5 Australians living with some form of disability, many people need accessible digital and print material. But if your marketing material is hard to read or fails to optimise for assistive technologies, you’re excluding a huge audience. You don’t have to be targeting people with disability to gain from accessible marketing. Accessible marketing broadens your audience and has many other benefits for your brand, too.
In my family, Australia Day has always meant my sister’s birthday. Not once in 48 years can I remember doing anything vaguely patriotic on the day itself – in fact, my key memory from when we were young is my mother frantically trying to buy out-of-season strawberries for my sister’s birthday cake (not so easy in the 70s). But with the government threatening local councils who dare to move citizenship ceremonies and an increasingly loud call for a change of date, I was prompted to think about what, if anything, business can learn from Australia Day and its myriad meanings.