Marketing

Let’s face it, for most charities tax time is crunch time – it’s when … Read more

1. Find a great story

You help people (or animals, or the environment) every day, and you’ve got some great stories to share. Your Christmas appeal is the time to bring out your most heartwarming story of need. Children and families work well at this time of year, as do genuine stories that relate to Christmastime – for example, a child who will spend the day in hospital this year; a puppy who was abandoned but found his forever family on Christmas Day.

You have written your book, it’s been published in print and you have 700 … Read more

What is your tone of voice saying about your company? “Dear Maureen, With the … Read more

What could single mother Britney Spears, who has admitted to “dabbling” in drugs and … Read more