Let’s face it, for most charities tax time is crunch time – it’s when … Read more
1. Find a great story
You help people (or animals, or the environment) every day, and you’ve got some great stories to share. Your Christmas appeal is the time to bring out your most heartwarming story of need. Children and families work well at this time of year, as do genuine stories that relate to Christmastime – for example, a child who will spend the day in hospital this year; a puppy who was abandoned but found his forever family on Christmas Day.
What could single mother Britney Spears, who has admitted to “dabbling” in drugs and … Read more