Assortment of beautiful Christmas themed treats

Five surefire tips for your Christmas Appeal

1. Find a great story

You help people (or animals, or the environment) every day, and you’ve got some great stories to share. Your Christmas appeal is the time to bring out your most heartwarming story of need. Children and families work well at this time of year, as do genuine stories that relate to Christmastime – for example, a child who will spend the day in hospital this year; a puppy who was abandoned but found his forever family on Christmas Day.