Join us for this critical session on developing your USP. Are you scratching your head over what a unique selling proposition is or why you need one? By the end of this workshop, you will understand how to position your brand to stand out from your competition. You will know the key thing that set you apart from everyone else, and how to capture your USP is a single, pithy sentence or phrase.
WHAT YOU WILL LEARN:
- What a Unique Selling Proposition (USP) is
- How to list the differentiators of your brand
- How to research your competitors USPs
- How to define your audience’s needs
- How to craft your USP to appeal to your most valuable customer (MVC)
Get ready to set yourself apart from the pack. Your USP is the key to setting the tone for your brand.
WHAT YOU WILL NEED:
- You must be registered with the Business Connect program.
- You should be logged in & registered for the Webinar Zoom meeting at least 5 minutes prior.
- Have a pen & paper ready to write down your questions, as well as a bottle of water.
- Online video recordings & resources will be available for those who attend.