Three people sitting around a laptop pointing at various parts of the screen

How to make your website more compelling

When it comes to your website and the copy that goes with it, be consistent with your ‘brand’ and the image that you want to present to your potential customers – and the world.

The backs of an elderly couple looking out across a tree filled landscape

How to Craft Content for a Social Cause

Recently, TCC had the pleasure of joining an inspiring campaign. EveryAGE Counts aims to fight ageism, which is a form of discrimination like sexism and racism. Ageism is widespread, normalised, and negatively affects the lives of many older people. By raising awareness of ageism, EveryAGE Counts hopes to create positive social change.

Woman placing sticky notes on an ideas wall in a meeting

Why good content can be better than Google.

What makes a good content strategy? How many times have you asked Google a question today? Maybe you questioned why your phone’s hot after only half an hour’s use. Perhaps

Beating writers block and getting out of a slump

Getting stuck on a project or feeling like you are in a slump is definitely not beneficial to your productivity or wellbeing. Taking care of yourself is vital for not only breaking out of a slump but for defeating the dreaded writers block.

How to be a great editor when it comes to your own work

How can you edit your own work? If we turn this around, the question is: how can you not edit your own work? Any writing that’s important, that will be read by your clients or colleagues or will be accessed by the public – needs to be as good as possible, or perhaps perfect.

Writing in the 21st century: 7 awesome apps authors need

Using apps and devices might seem counter-intuitive to the life of a busy author. Often slated as the ultimate distraction; with the right apps, your device could be the most indispensable tool in your arsenal. Here are some of our top picks to help you get over that writer’s block and onto the next Neustadt Prize.

Writing as a trade: life after journalism

 If you’re leaving the news game for good, copy writing is a great avenue for exercising the journo within, and putting established skills to new use. Here’s a brief primer on how to get started.