The 2nd in a series of articles focusing on search engine optimisation (SEO), Maureen Shelley, examines Google’s Keyword Planner. She shows how to use this powerful tool.
Marketing
How To Do Keyword Research
In the first in our 5-part series on search engine optimisation (SEO), Maureen Shelley writes about how to use hacks and tools to develop your keywords to get your content ranking.
Copywriting covets these 6 ½ journalism skills
Copywriting – it’s easy to see it as the fluffy combination of advertising and journalism, and a copywriter as a dilettante, dabbling in both arts and excelling in neither. But that’s an unfair assessment.
10 reasons to make your website more accessible
I’m old enough to remember when a “click through” was what you did at the turnstile to get into the Royal Easter Show or cricket at the SCG. Yes, I grew up in Sydney. But now it has an entirely different meaning.
Best Content Marketing Tips for B2B Marketing
“Content is king!”
That’s been the word from the web since Bill Gates originally made the statement back in January 1996. And it’s appeared in almost every digital marketing top ten trends list ever since.
So why, in a world of rapidly advancing technology, is content marketing still more compelling than the latest application of AI or an innovative advertising tactic?
Easy ways to get your website ready for post-Coronavirus business
So, you’ve weathered the COVID-19 storm (congratulations!) and you’re about to reopen for business. You and your staff are raring to go, and you see plenty of opportunities for those who move fast.
Creating amazing videos that speak the world of you
In 2019 we made a series of videos for St Michaels, who provide supported accommodation and day activities for Tasmanians with disabilities. The videos were produced for their website, which we also worked on and aimed to give potential clients a glimpse into what St Michaels has to offer.
How to generate sales leads in a time of crisis
Your revenue has taken a hit, somewhere between 30 and 90% if yours is like most Australian businesses. You have applied for every government grant, stood down your staff, negotiated your rent or gone virtual, and now you need to draw breath and wonder – where is my revenue going to come from?
Going Viral (too soon?!) and other Corona Case Studies
Promotional possibilities during a global pandemic
Grieving the loss of… well just about everything.
Where’s the upside to this coronavirus chaos?
Surprisingly, a few things are emerging, have you noticed?
Slowing down. Simplifying. Seeing friends through new virtual hang-outs.
How to make your website more compelling
When it comes to your website and the copy that goes with it, be consistent with your ‘brand’ and the image that you want to present to your potential customers – and the world.