“Content is king!”
That’s been the word from the web since Bill Gates originally made the statement back in January 1996. And it’s appeared in almost every digital marketing top ten trends list ever since.
So why, in a world of rapidly advancing technology, is content marketing still more compelling than the latest application of AI or an innovative advertising tactic?
So, you’ve weathered the COVID-19 storm (congratulations!) and you’re about to reopen for business. You and your staff are raring to go, and you see plenty of opportunities for those who move fast.
In 2019 we made a series of videos for St Michaels, who provide supported accommodation and day activities for Tasmanians with disabilities. The videos were produced for their website, which we also worked on and aimed to give potential clients a glimpse into what St Michaels has to offer.
Your revenue has taken a hit, somewhere between 30 and 90% if yours is like most Australian businesses. You have applied for every government grant, stood down your staff, negotiated your rent or gone virtual, and now you need to draw breath and wonder – where is my revenue going to come from?
Grieving the loss of… well just about everything.
Where’s the upside to this coronavirus chaos?
Surprisingly, a few things are emerging, have you noticed?
Slowing down. Simplifying. Seeing friends through new virtual hang-outs.
When it comes to your website and the copy that goes with it, be consistent with your ‘brand’ and the image that you want to present to your potential customers – and the world.
Recently, TCC had the pleasure of joining an inspiring campaign. EveryAGE Counts aims to fight ageism, which is a form of discrimination like sexism and racism. Ageism is widespread, normalised, and negatively affects the lives of many older people. By raising awareness of ageism, EveryAGE Counts hopes to create positive social change.
Digital spaces are overflowing with content, in order to make your business stand out you need content that doesn’t get lost in the ever-growing vastness of cyberspace. We’ve put together four tips and tricks to help you curate the best content for your business.
I recently had a baby and was thrown, bump first, into the minefield of prams, cots, car seats and all the other paraphernalia of a newborn. As a new parent, I wanted to buy the safest, best quality products I could find without breaking the bank. It was hard to make the ‘right’ decision. So how did I make a choice? I asked the greatest of all resources. No, not Google – other people.
What makes a good content strategy? How many times have you asked Google a question today? Maybe you questioned why your phone’s hot after only half an hour’s use. Perhaps