The 2nd in a series of articles focusing on search engine optimisation (SEO), Maureen Shelley, examines Google’s Keyword Planner. She shows how to use this powerful tool.
“Content is king!”
That’s been the word from the web since Bill Gates originally made the statement back in January 1996. And it’s appeared in almost every digital marketing top ten trends list ever since.
So why, in a world of rapidly advancing technology, is content marketing still more compelling than the latest application of AI or an innovative advertising tactic?
In 2019 we made a series of videos for St Michaels, who provide supported accommodation and day activities for Tasmanians with disabilities. The videos were produced for their website, which we also worked on and aimed to give potential clients a glimpse into what St Michaels has to offer.
Your revenue has taken a hit, somewhere between 30 and 90% if yours is like most Australian businesses. You have applied for every government grant, stood down your staff, negotiated your rent or gone virtual, and now you need to draw breath and wonder – where is my revenue going to come from?