A digital content strategy is a plan to help you create and manage your digital content. It’s like a content marketing strategy, but focuses on digital.
Marketing
How to Grow Your Blog’s Readership Faster
Blogging is great for business. Through a blog, you provide useful and engaging information to an online community. This increases traffic to your site, establishes your brand as a source of knowledge, and even builds brand loyalty. In these ways, blogging also helps to drive sales. Let’s take a look at how you can grow your readership by tapping into new audiences and nurturing the old.
This is What Makes Buyer Personas So Useful
You won’t find many modern marketers who don’t use buyer personas. If you followed our series on inbound marketing, you would have noticed them in the second blog covering how to attract people.
What You Need to Know to Get Inbound Conversions Right
If you’ve been following our blogs on inbound marketing, you should be getting a good grasp of what it’s all about. In this blog, we’ll be looking at how inbound approaches conversion.
The first stage, attraction, was about bringing the right people to you. Inbound’s take on engagement helps you to get closer to those people. Conversion is about uncovering and making something out of the leads that come from that. But how do you take someone from being interested in what you have to say, to being interested in what you have to offer?
So you’ve been asked to write a product description
If you’ve shopped online you’ll have been frustrated by poor product descriptions. But product descriptions don’t have to be hard to write – it’s about knowing your buyer, providing lots of detail and appealing to their senses.
How to create successful NDIS marketing
Did you know that NDIS service providers are falling behind in their marketing? If that doesn’t sound too bad, then consider this. According to the National Disability Service (NDS), service providers don’t realise the impact insufficient marketing has on their businesses. The NDS warns that without good marketing, service providers can lose customers and struggle to survive NDIS roll out. The body has urged providers to make marketing a priority, if they are to thrive under the new model.
How to Engage in the Best Way with the People You’ve Found with Inbound
In our introduction to inbound marketing, we ran through the basics of an inbound approach. In the follow-up, we went over attraction, its first major step. Now we move to the next stage: engagement.
All You Need to Know About Attracting Strangers with Inbound
In part two of our blog series on inbound marketing, we’ll help you get started with attracting people. We’ll break down the process step by step, and look at what you need to do to prepare, the role content plays in inbound, and how to increase visibility.
Inbound Marketing is Effective and This is What You Need to Know
Inbound marketing has taken over the marketing world. In a four-part series of blogs, we’ll run through everything you need to know about inbound and the different ways it can help to transform your approach to marketing.
Why you need accessible marketing to increase engagement with your brand
With 1 in 5 Australians living with some form of disability, many people need accessible digital and print material. But if your marketing material is hard to read or fails to optimise for assistive technologies, you’re excluding a huge audience. You don’t have to be targeting people with disability to gain from accessible marketing. Accessible marketing broadens your audience and has many other benefits for your brand, too.