Want to improve your marketing strategy? Before launching into it, you’re going to need a marketing audit. A marketing audit has many advantages. It gives you the information you need to devise an effective plan. It also prevents you from going in “blind,” improving your chances of success. Let’s look at what a marketing audit is and how you can conduct one.
Today, with tons of options, building a useful website seems relatively easy. But generating traffic and keeping site visitors coming for more…isn’t.
A digital content strategy is a plan to help you create and manage your digital content. It’s like a content marketing strategy, but focuses on digital.
Blogging is great for business. Through a blog, you provide useful and engaging information to an online community. This increases traffic to your site, establishes your brand as a source of knowledge, and even builds brand loyalty. In these ways, blogging also helps to drive sales. Let’s take a look at how you can grow your readership by tapping into new audiences and nurturing the old.
You won’t find many modern marketers who don’t use buyer personas. If you followed our series on inbound marketing, you would have noticed them in the second blog covering how to attract people.
If you’ve been following our blogs on inbound marketing, you should be getting a good grasp of what it’s all about. In this blog, we’ll be looking at how inbound approaches conversion.
The first stage, attraction, was about bringing the right people to you. Inbound’s take on engagement helps you to get closer to those people. Conversion is about uncovering and making something out of the leads that come from that. But how do you take someone from being interested in what you have to say, to being interested in what you have to offer?
If you’ve shopped online you’ll have been frustrated by poor product descriptions. But product descriptions don’t have to be hard to write – it’s about knowing your buyer, providing lots of detail and appealing to their senses.
Did you know that NDIS service providers are falling behind in their marketing? If that doesn’t sound too bad, then consider this. According to the National Disability Service (NDS), service providers don’t realise the impact insufficient marketing has on their businesses. The NDS warns that without good marketing, service providers can lose customers and struggle to survive NDIS roll out. The body has urged providers to make marketing a priority, if they are to thrive under the new model.
In our introduction to inbound marketing, we ran through the basics of an inbound approach. In the follow-up, we went over attraction, its first major step. Now we move to the next stage: engagement.
In part two of our blog series on inbound marketing, we’ll help you get started with attracting people. We’ll break down the process step by step, and look at what you need to do to prepare, the role content plays in inbound, and how to increase visibility.