When it comes to your website and the copy that goes with it, be consistent with your ‘brand’ and the image that you want to present to your potential customers – and the world.
Recently, TCC had the pleasure of joining an inspiring campaign. EveryAGE Counts aims to fight ageism, which is a form of discrimination like sexism and racism. Ageism is widespread, normalised, and negatively affects the lives of many older people. By raising awareness of ageism, EveryAGE Counts hopes to create positive social change.
Using apps and devices might seem counter-intuitive to the life of a busy author. Often slated as the ultimate distraction; with the right apps, your device could be the most indispensable tool in your arsenal. Here are some of our top picks to help you get over that writer’s block and onto the next Neustadt Prize.
“For sale: baby shoes, never worn.”
Six famous words by 20th century writer Ernest Hemingway. 33 characters – including spaces – that set up a poignant scene, that present their reader with an entire situation, characters and emotional sequence.
If you hark back to the now infamous phrase of another great 20th century figure, Ludwig Mies van der Rohe, you’ll be familiar with the catch cry “less is more”. And it certainly needs to be so when you only have 280 characters in your pencil case.
The story of things (SoT)
Much like our modern consumerist society – on a seemingly continual mission to convince us ‘more is more, and more is never enough’ – our online stories compete continuously in new and endless streams of digital formats from Twitter and Facebook to blogs and fan fiction.
Abbreviations and colloquial references aside – think YOLO – it is possible to make a serious impact in 280 characters. In fact, I wish Twitter still ran on 140 characters.
A picture tells 1,000 words
If you’re going social, then images and/or video are the attention grabbers of the moment. But they’ll never replace words, opinions and the thoughts of those you might follow or who you wish would follow low you.