Copywriting – it’s easy to see it as the fluffy combination of advertising and journalism, and a copywriter as a dilettante, dabbling in both arts and excelling in neither. But that’s an unfair assessment.
Business
Everything You Ever Wanted to Know about Copywriting
What does a copywriter even do anyway? Here, we answer all the questions you were too afraid to ask.
Best Content Marketing Tips for B2B Marketing
“Content is king!”
That’s been the word from the web since Bill Gates originally made the statement back in January 1996. And it’s appeared in almost every digital marketing top ten trends list ever since.
So why, in a world of rapidly advancing technology, is content marketing still more compelling than the latest application of AI or an innovative advertising tactic?
From tech wonk to essential business partner
How Sense of Security transformed itself into an essential business partner, working with every level of the organisation from boardroom to basement.
Virtual Stretching Class
Have you seen the virtual stretching class we’ve posted on our socials? Below is the transcript for both assessability and in case you want to quickly jog your memory of these great stretches!
Easy ways to get your website ready for post-Coronavirus business
So, you’ve weathered the COVID-19 storm (congratulations!) and you’re about to reopen for business. You and your staff are raring to go, and you see plenty of opportunities for those who move fast.
How to generate sales leads in a time of crisis
Your revenue has taken a hit, somewhere between 30 and 90% if yours is like most Australian businesses. You have applied for every government grant, stood down your staff, negotiated your rent or gone virtual, and now you need to draw breath and wonder – where is my revenue going to come from?
Why You Need to Brush Up on Your Writing Skills and 3 Easy Ways to Do It
Sadly, many small businesses are feeling the brunt of the economic downturn. And in these strange times, it’s helpful to keep active as much as possible. What better opportunity to brush up on your writing skills?
Ten Top Tips For Working From Home
The commute may be a breeze, but having your partner and family sharing your office space could have its downsides. And how are you getting on with your imaginary friend from accounts or HR? Here are my ten top tips for dealing with the new normal
Fires, flu and floods – is 2020 the year Australia catches a cold?
“Don’t it always seem to go, that you don’t know what you’ve got ‘til it’s gone?”, sang Joni Mitchell in 1970. And those words have proved to be true again and again for many people in life and business.
