Want a snazzy new look but not sure if it’s worth pouring money into? A rebrand or refresh has to bring returns; otherwise, there’s no point. But learning about the difference between a rebrand and a refresh—and figuring out which is right for you could boost your profile and help you make profits. Read on to learn how. To rebrand or refresh? Sure, a rebrand or a refresh can look sexy, but does this really translate into business benefits? It’s true that time in front of the mirror can feel a bit vain when you’ve got the actual business running to take care of. But by thinking of a rebrand or refresh as having real benefits, you can make it worthwhile. A rebrand or a refresh can help customers find, recognise and remember you. Research has shown that choosing a stand-out colour increases
At numerous points in the cycle of a business or product, it needs to get sold to someone – customers, investors, business partners … the list goes on. One of
As every business begins the recovery from COVID-19, marketing has never been more important to make sure you stand out from the crowd. Here, we look at some helpful (and
With much of the country easing out of lockdown, Aussie businesses can finally look forward to welcoming back the customers. We know we can expect great things after the recent
It’s not every day you get insider governance tips from an experienced non-executive director, director and chair. But recently we had the great pleasure of hosting Graeme Innes for a
Many of us are getting used to going in and out of lockdown or living with uncertainty. Take back some control with a crisis plan. So, y’know, it’s no longer a
Tenders and grants offer Aussie businesses fantastic funding opportunities. In 2018–19, the Australian Government awarded 78,150 tender contracts worth over $64 billion. And according to an Our Community Innovation Lab
“Content is king!”
That’s been the word from the web since Bill Gates originally made the statement back in January 1996. And it’s appeared in almost every digital marketing top ten trends list ever since.
So why, in a world of rapidly advancing technology, is content marketing still more compelling than the latest application of AI or an innovative advertising tactic?
How Sense of Security transformed itself into an essential business partner, working with every level of the organisation from boardroom to basement.
So, you’ve weathered the COVID-19 storm (congratulations!) and you’re about to reopen for business. You and your staff are raring to go, and you see plenty of opportunities for those who move fast.
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