A digital content strategy is a plan to help you create and manage your digital content. It’s like a content marketing strategy, but focuses on digital.
Social media for marketing is not dead yet. Just this year, global media company Forbes called social media a “marketing marvel.” In this article, we’re going to look at why. Read on to find out how a good social media strategy benefits your brand.
Blogging is great for business. Through a blog, you provide useful and engaging information to an online community. This increases traffic to your site, establishes your brand as a source of knowledge, and even builds brand loyalty. In these ways, blogging also helps to drive sales. Let’s take a look at how you can grow your readership by tapping into new audiences and nurturing the old.
Stella Young, Australian comedian and disability rights activist, once gave a famous TED talk. In it, she said, “Living with a disability is nothing compared to living with exclusion.”
Did you know that NDIS service providers are falling behind in their marketing? If that doesn’t sound too bad, then consider this. According to the National Disability Service (NDS), service providers don’t realise the impact insufficient marketing has on their businesses. The NDS warns that without good marketing, service providers can lose customers and struggle to survive NDIS roll out. The body has urged providers to make marketing a priority, if they are to thrive under the new model.
With 1 in 5 Australians living with some form of disability, many people need accessible digital and print material. But if your marketing material is hard to read or fails to optimise for assistive technologies, you’re excluding a huge audience. You don’t have to be targeting people with disability to gain from accessible marketing. Accessible marketing broadens your audience and has many other benefits for your brand, too.
If you’re spending hours of every day on social media scheduling, you won’t see the return on investment that social media promises. Last year we looked at how to get huge results using social media. Now it’s time to get a handle on time-saving techniques to optimise your strategy. Don’t let social media scheduling swallow up your precious hours. Save time and money with the following tips.