What does a copywriter even do anyway? Here, we answer all the questions you were too afraid to ask.
COVID-19 has pushed much of our daily activities into the digital realm. So, as marketers, we need to spruce up our digital content to meet the challenge. People who have traditionally not accessed our content may now try to do so. Websites, articles, videos and social media posts need to be more accessible to the public, who are now spending more time online.
Recently, TCC had the pleasure of joining an inspiring campaign. EveryAGE Counts aims to fight ageism, which is a form of discrimination like sexism and racism. Ageism is widespread, normalised, and negatively affects the lives of many older people. By raising awareness of ageism, EveryAGE Counts hopes to create positive social change.
Want to improve your marketing strategy? Before launching into it, you’re going to need a marketing audit. A marketing audit has many advantages. It gives you the information you need to devise an effective plan. It also prevents you from going in “blind,” improving your chances of success. Let’s look at what a marketing audit is and how you can conduct one.