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How to Gear up for Great Marketing in 2021

Who better than Maureen Shelley, head of TCC, to give advice on marketing? Maureen has extensive experience helping businesses across the private, non-profit and government sectors achieve their marketing goals.

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A quick and easy introduction to SEO

With this quick introduction, you’ll understand what SEO is, why it’s important, and how to use it to get your website high on Google’s search results.

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Your Checklist for Winning Grants and Tenders

Tenders and grants offer Aussie businesses fantastic funding opportunities. In 2018–19, the Australian Government awarded 78,150 tender contracts worth over $64 billion. And according to an Our Community Innovation Lab

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How to Harness Storytelling for Content Marketing

Storytelling is not just for Pixar movies and Pulitzer prize-winners. Storytelling is a tool that any business can use. Stories can bring your messages to life, helping you better engage

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How to Reach More People with Accessible and Inclusive Content

COVID-19 has pushed much of our daily activities into the digital realm. So, as marketers, we need to spruce up our digital content to meet the challenge. People who have traditionally not accessed our content may now try to do so. Websites, articles, videos and social media posts need to be more accessible to the public, who are now spending more time online.

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How to Craft Content for a Social Cause

Recently, TCC had the pleasure of joining an inspiring campaign. EveryAGE Counts aims to fight ageism, which is a form of discrimination like sexism and racism. Ageism is widespread, normalised, and negatively affects the lives of many older people. By raising awareness of ageism, EveryAGE Counts hopes to create positive social change.

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How to get the most out of a marketing audit

Want to improve your marketing strategy? Before launching into it, you’re going to need a marketing audit. A marketing audit has many advantages. It gives you the information you need to devise an effective plan. It also prevents you from going in “blind,” improving your chances of success. Let’s look at what a marketing audit is and how you can conduct one.