5 blocks spelling out Email

What is Email Marketing and Why You Need It

Our Agency Director, Maureen Shelley, writes our blog on email marketing (email digital marketing, eDM, eDMs). After decades as a journalist in the areas of business, real estate, finance, technology,

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How to Use Google Keyword Planner

The 2nd in a series of articles focusing on search engine optimisation (SEO), Maureen Shelley, examines Google’s Keyword Planner. She shows how to use this powerful tool.

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How To Do Keyword Research

In the first in our 5-part series on search engine optimisation (SEO), Maureen Shelley writes about how to use hacks and tools to develop your keywords to get your content ranking.

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How to generate sales leads in a time of crisis

Your revenue has taken a hit, somewhere between 30 and 90% if yours is like most Australian businesses. You have applied for every government grant, stood down your staff, negotiated your rent or gone virtual, and now you need to draw breath and wonder – where is my revenue going to come from?

Road sign that reads crisis ahead in front of a stormy sky

7 Steps to Save You from being Your Own Worst Enemy in a Time of Crisis!

One of our most popular posts was one I wrote about 7 Steps to Separate you from the Good-Gone-Bad and the Just Downright Ugly. In the news then was Volkswagen, which admitted that 11 million of its cars failed to meet certain emissions standards but passed testing due to specially programmed “defeat devices”. The Prostate Cancer Institute was grappling with the news that Professor John Kearsley recent pleaded guilty to indecently assaulting a female colleague after he spiked her drink with bennies.

The silver lining of people power

Our family has spent the holiday season in the US, with showers in San Francisco. snow in Chicago and sunny days in Dallas. I was proud that no one got

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