A computer motherboard

Best New Gadgets in Tech and Beyond

The world waits for no one, and neither does technology. Here are ten awesome gadgets to get amazed about before we cross into the new decade.

Laptop showing data through code

This is How to be Decent with Data

Data is complex. It’s constantly changing. Trying to adapt and evolve to new demands is hard enough, but as we’re going, we’re running into important ethical questions as well.

Black and white screen showing line graphs

This is the Best Software for Monitoring and Evaluation

Monitoring and evaluation are a key part of non-profit life. Measuring the impact of projects is vital. It allows us to confront our assumptions, see where we can improve, and prove that what we’re doing adds value.
Poor M&E is as bad as no M&E at all. If you’re struggling with implementation of an effective process or are looking at things you can improve, there’s software that can help. But what do you need? And where do you start?

Blogging mistakes

Ten Mistakes Bloggers Make and How to Avoid Them

In a short time, blogging went from little more than online diaries to a fundamental part of digital life. We’ll look at some of the common flaws in blogging and what we can learn from them to take your blog to the next level.

This is What Makes Buyer Personas So Useful

You won’t find many modern marketers who don’t use buyer personas. If you followed our series on inbound marketing, you would have noticed them in the second blog covering how to attract people.

How to be Protected in an Increasingly Connected World

Our digital neighbourhood isn’t what it used to be. We can’t leave our electronic doors open anymore. Connected life is increasingly hostile and difficult to control, but here are a few things you can do to keep yourself safe in the technological world.

What You Need to Know to Get Inbound Conversions Right

If you’ve been following our blogs on inbound marketing, you should be getting a good grasp of what it’s all about. In this blog, we’ll be looking at how inbound approaches conversion.

The first stage, attraction, was about bringing the right people to you. Inbound’s take on engagement helps you to get closer to those people. Conversion is about uncovering and making something out of the leads that come from that. But how do you take someone from being interested in what you have to say, to being interested in what you have to offer?