I’m old enough to remember when a “click through” was what you did at the turnstile to get into the Royal Easter Show or cricket at the SCG. Yes, I grew up in Sydney. But now it has an entirely different meaning.
Accessibility
Creating amazing videos that speak the world of you
In 2019 we made a series of videos for St Michaels, who provide supported accommodation and day activities for Tasmanians with disabilities. The videos were produced for their website, which we also worked on and aimed to give potential clients a glimpse into what St Michaels has to offer.
How to Reach More People with Accessible and Inclusive Content
COVID-19 has pushed much of our daily activities into the digital realm. So, as marketers, we need to spruce up our digital content to meet the challenge. People who have traditionally not accessed our content may now try to do so. Websites, articles, videos and social media posts need to be more accessible to the public, who are now spending more time online.
Old Dogs Teach Young’uns New Tricks
Some people who drive cars know all about how they work. But for others opening the bonnet is a venture into the unknown. It’s the same with people who travel
How to Ensure Your Business is Disability Friendly
Stella Young, Australian comedian and disability rights activist, once gave a famous TED talk. In it, she said, “Living with a disability is nothing compared to living with exclusion.”
Why you need accessible marketing to increase engagement with your brand
With 1 in 5 Australians living with some form of disability, many people need accessible digital and print material. But if your marketing material is hard to read or fails to optimise for assistive technologies, you’re excluding a huge audience. You don’t have to be targeting people with disability to gain from accessible marketing. Accessible marketing broadens your audience and has many other benefits for your brand, too.
Guidance and comfort: the magic of service dogs
I was eyes to the blind, and feet was I to the lame.
Job 29:16
Don’t we all go weak at the knees when we see a service dog, usually a seeing-eye dog? Although it may also be one that alerts its deaf owner, pulls their wheelchair, protects them when they have a seizure, reminds them to take their medicines or provides emotional help.
Celebrating Disability and the Importance of Inclusivity
The international Day of People with a Disability is important in reflecting the growth of inclusivity and recognising the achievements of people with a disability.
How to be a better employer by learning from pirates
Ahoy me hearties One-eyed Jack the pirate chief Was a terrible, fearsome, ocean thief. He wore a peg upon one leg, He wore a hook, and a dirty look. One-eyed
Things That Make You Go Hmm…
It was a hot sticky day in Sydney as I walked along the leafy suburban street with my first guide dog Jordie. I was wearing shorts and T-shirt, so I
