Why you need accessible marketing to increase engagement with your brand

With 1 in 5 Australians living with some form of disability, many people need accessible digital and print material. But if your marketing material is hard to read or fails to optimise for assistive technologies, you’re excluding a huge audience. You don’t have to be targeting people with disability to gain from accessible marketing. Accessible marketing broadens your audience and has many other benefits for your brand, too. 

Guidance and comfort: the magic of service dogs

I was eyes to the blind, and feet was I to the lame.

Job 29:16 

Don’t we all go weak at the knees when we see a service dog, usually a seeing-eye dog? Although it may also be one that alerts its deaf owner, pulls their wheelchair, protects them when they have a seizure, reminds them to take their medicines or provides emotional help.