Let’s bring awareness to Scleroderma Between 21 and 30 June 2021, more than 40 iconic Australian buildings will shine bright like a sunflower to boost awareness, engage community support,
World Accessibility Day It was a hot sticky day in Sydney as I walked along the leafy suburban Roseville Street with my first guide dog Jordie. I was wearing shorts
I’m old enough to remember when a “click through” was what you did at the turnstile to get into the Royal Easter Show or cricket at the SCG. Yes, I grew up in Sydney. But now it has an entirely different meaning.
In 2019 we made a series of videos for St Michaels, who provide supported accommodation and day activities for Tasmanians with disabilities. The videos were produced for their website, which we also worked on and aimed to give potential clients a glimpse into what St Michaels has to offer.
COVID-19 has pushed much of our daily activities into the digital realm. So, as marketers, we need to spruce up our digital content to meet the challenge. People who have traditionally not accessed our content may now try to do so. Websites, articles, videos and social media posts need to be more accessible to the public, who are now spending more time online.
Some people who drive cars know all about how they work. But for others opening the bonnet is a venture into the unknown. It’s the same with people who travel
Stella Young, Australian comedian and disability rights activist, once gave a famous TED talk. In it, she said, “Living with a disability is nothing compared to living with exclusion.”
With 1 in 5 Australians living with some form of disability, many people need accessible digital and print material. But if your marketing material is hard to read or fails to optimise for assistive technologies, you’re excluding a huge audience. You don’t have to be targeting people with disability to gain from accessible marketing. Accessible marketing broadens your audience and has many other benefits for your brand, too.
I was eyes to the blind, and feet was I to the lame.
Job 29:16
Don’t we all go weak at the knees when we see a service dog, usually a seeing-eye dog? Although it may also be one that alerts its deaf owner, pulls their wheelchair, protects them when they have a seizure, reminds them to take their medicines or provides emotional help.
The international Day of People with a Disability is important in reflecting the growth of inclusivity and recognising the achievements of people with a disability.
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