The Word

A blog about copywriting and productivity for small business with occasional posts about social justice.

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Hey, iSentia! Why didn’t you buy us?

While I must admit to a certain amount of schadenfreude when it comes to the spectacular rise and fall of one of our business rivals King Content, here at The Copy Collective we’re shaking our heads at the litany of missteps, widely reported in the …

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Read More » 2017-10-31 12:25:26
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5 top tips that I learnt at F&P 2017

Fundraising speed dating
There’s nothing like getting out of the office for a couple of days to catch up with old friends and past colleagues, chew the fat and absorb some wisdom from some of Australia’s – and the world’s – top fundraising minds. Even though the emails might be piling up back at HQ, the annual Australasian Fundraising Forum (or ‘F&P’ to most of us) is always worthwhile attending, and this year was no exception.

If you didn’t have the time to get …

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Read More » 2017-09-27 18:11:10
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The ‘how to’ of writing every day

It’s been said that writers are people who write – whether they’re successful, or even literary, is another matter entirely. One thing’s for sure, however, you’ll never know which you are unless you begin writing.
In the beginning
“In the beginning was the Word…” – the start of a famous line of biblical origins, but true of all writing; fiction, non-fiction and otherwise. And it’s almost that simple. If you want to be a writer, you simply have to …

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Read More » 2017-08-30 18:05:43
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Do you sit and write at your desk from dawn to dusk? You are the perfect candidate for five micro exercises to help you keep your body focussed on fitness when your mind is on work.
Some famous sitters
Let’s face it – sitting these days has a pretty bad name. It hasn’t always been the case.

Uri Friedman reveals that at the time of the

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Read More » 2017-07-19 09:30:51
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9 amazing podcasts that will make a difference to your small business

Podcasts are the new schoolroom, the new radio, the new business conference – and they’re a lot more interesting! These nine top podcasts by Australian small-business owners will make a difference to the way you think about your own small business.

Communication is key to success. Even the ultimate small-business owner Richard Branson follows that rule. …

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Read More » 2017-06-21 09:30:31
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The fascinating hidden truth of Mother's Day

Say the words ‘Mother’s Day’ and people immediately think of Hallmark, overpriced flowers and restaurants and cafés too packed to get a seat. But it hasn’t always been this way.

Modern Mother’s Days (there are many varying versions all over the world, at different times of the year) all originated with the idea of giving support or raising awareness of ‘mothers’. They began as a way to commemorate the amazing things our mums do for us.

The commercialisation of Mother’s …

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Read More » 2017-05-10 09:30:37
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What are these Star Wars’ aliens up to now?

Ever wondered what your favourite Star Wars’ actors have been up to since you last saw them in space? Well, time to find out and put your curiosity to bed.

Many of the actors in Star Wars have gone on to do other well-known films, while others may have slipped off our screens, or maybe you simply didn’t recognise them without their alien make-up and costumes.
Harrison Ford – Han Solo
Everyone is well aware that Harrison Ford has done a …

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Read More » 2017-05-03 11:30:41
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Blood, death and mateship - the Anzac legacy

From raw colonial troops to the legendary Anzac spirit – the history and importance of remembering those who fought.

Gallipoli – a bloody defeat that forged nations

The Australian and New Zealand Army Corps (the Anzacs) was formed in Egypt in December 1914 under the command of General William Birdwood. It was diverted from its intended Western Front destination to assist in the defence of the Suez Canal. A vital shipping link, the Canal was threatened by the …

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Read More » 2017-04-28 18:25:45
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Earth Day – Time to get your hands dirty and save the planet

For those of us above the surface, we live to see another day dawn somewhere on our tiny sphere. Seven billion plus different dawns for the inhabitants of our mysterious, orbiting satellite – so focused currently on POTUS, Putin and peril. One of those dawns, 22nd April to be precise, is known as Earth Day.

It’s a day literally about the Earth – well so what, you say. But wait: ‘This year’s campaign is all about environmental and climate literacy.’ If you …

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Read More » 2017-04-19 09:30:56
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Why Easter and Passover are significant today

There is more to April festivals than the modern-day image of a bunny bringing chocolate eggs; don’t ‘Passover’ this history lesson.
“The Lord passed through the land of Egypt and smote the first born; but when he saw the blood on the Israelites’ houses he ‘passed over’ those houses and saved them from the plague.” Exodus 12:12
Like all evolving traditions, the

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Read More » 2017-04-12 09:30:38
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5 Easy ways to be a better proofreader for your own work

The ability to edit and proofread your own writing is essential for copywriters, especially if you’re working independently. Thankfully, there are tried-and-true methods to improve your self-editing skills.

Whether you’re writing quick-turn web copy or a hefty annual report, it’s always useful for someone else to glance over your work. But as most copywriters know, having a proofreader or editor on your team is a luxury.

Often both freelance and in-house writers are a …

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Read More » 2017-04-05 09:30:03
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No tricks here – just history and tales of hoaxes and jokes

Clare Wadsworth explores the history behind April Fools’ Day and some pranks that have accompanied it throughout the ages, as well as her own experience.
“April is the cruellest month, breeding

Lilacs out of the dead land, mixing

Memory and desire, stirring

Dull roots with spring rain.”

– T.S. Eliot The Waste Land
Until Pope Gregory XIII introduced the Gregorian calendar in 1582, New Year’s Day was celebrated on March …

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Read More » 2017-04-01 09:30:35
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Which social media assets will bring you the best results?

Social media is much less about being social these days – it’s more about being heard. But how do you raise your voice above the clamour? How do you choose the right social media platform that’ll amplify your message the loudest?

With so many social media platforms out there, it’s hard to know which ones will work best for your company.

From a business perspective, having an online social presence is essential. Of course, social media is a great place to market your …

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Read More » 2017-03-29 09:30:49
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Clear your mind with these top 7 meditation apps

The digital world clutters our minds with emails, texts and social media messages. It’s ironic then that it also offers the antidote – meditation apps. But go online to choose one and you can get caught in the Web rather than freeing your mind. So, here’s the top seven we sorted out for you.

The following apps can teach you how to meditate or introduce you to new techniques. They can motivate you to keep going, track the time, remind you when to meditate and log your sessions. …

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Read More » 2017-03-22 09:30:32
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On your mark, get set, now get up!

Rituals, Routines and Regularity – A writer’s guide to mornings and how to survive them.
It can’t be 6.30am already…
The alarm goes off. You bury your head further in the pillow while reaching for the snooze button. At least it seems to happen that way on screen, particularly to Hugh Grant, with several expletives from his characters along the way.

And so you convince yourself you’re just not a morning person, resenting the moment that heralds a …

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Read More » 2017-03-15 09:30:47

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