Men in red coats on horses with hunting dogs

How to Use Google Keyword Planner

The 2nd in a series of articles focusing on search engine optimisation (SEO), Maureen Shelley, examines Google’s Keyword Planner. She shows how to use this powerful tool.

Boy with a book

How To Do Keyword Research

In the first in our 5-part series on search engine optimisation (SEO), Maureen Shelley writes about how to use hacks and tools to develop your keywords to get your content ranking.

man reading newspaper to illustrate post on copywriting

Copywriting covets these 6 ½ journalism skills

Copywriting – it’s easy to see it as the fluffy combination of advertising and journalism, and a copywriter as a dilettante, dabbling in both arts and excelling in neither. But that’s an unfair assessment.

A desktop computer with a screen saver reading "Do more." Illustrating how to make your website more accessible

10 reasons to make your website more accessible

I’m old enough to remember when a “click through” was what you did at the turnstile to get into the Royal Easter Show or cricket at the SCG. Yes, I grew up in Sydney. But now it has an entirely different meaning.

A computer with video editing software

Creating amazing videos that speak the world of you

In 2019 we made a series of videos for St Michaels, who provide supported accommodation and day activities for Tasmanians with disabilities. The videos were produced for their website, which we also worked on and aimed to give potential clients a glimpse into what St Michaels has to offer.

A home studio set up for presenting for social distancing

How to generate sales leads in a time of crisis

Your revenue has taken a hit, somewhere between 30 and 90% if yours is like most Australian businesses. You have applied for every government grant, stood down your staff, negotiated your rent or gone virtual, and now you need to draw breath and wonder – where is my revenue going to come from?

Going Viral (too soon?!) and other Corona Case Studies

Promotional possibilities during a global pandemic

Grieving the loss of… well just about everything.

Where’s the upside to this coronavirus chaos?

Surprisingly, a few things are emerging, have you noticed?

Slowing down. Simplifying. Seeing friends through new virtual hang-outs.

Three people sitting around a laptop pointing at various parts of the screen

How to make your website more compelling

When it comes to your website and the copy that goes with it, be consistent with your ‘brand’ and the image that you want to present to your potential customers – and the world.