Men in red coats on horses with hunting dogs

How to Use Google Keyword Planner

The 2nd in a series of articles focusing on search engine optimisation (SEO), Maureen Shelley, examines Google’s Keyword Planner. She shows how to use this powerful tool.

Boy with a book

How To Do Keyword Research

In the first in our 5-part series on search engine optimisation (SEO), Maureen Shelley writes about how to use hacks and tools to develop your keywords to get your content ranking.

man reading newspaper to illustrate post on copywriting

Copywriting covets these 6 ½ journalism skills

Copywriting – it’s easy to see it as the fluffy combination of advertising and journalism, and a copywriter as a dilettante, dabbling in both arts and excelling in neither. But that’s an unfair assessment.

A computer with video editing software

Creating amazing videos that speak the world of you

In 2019 we made a series of videos for St Michaels, who provide supported accommodation and day activities for Tasmanians with disabilities. The videos were produced for their website, which we also worked on and aimed to give potential clients a glimpse into what St Michaels has to offer.

Young disabled boy with headphones

How to Reach More People with Accessible and Inclusive Content

COVID-19 has pushed much of our daily activities into the digital realm. So, as marketers, we need to spruce up our digital content to meet the challenge. People who have traditionally not accessed our content may now try to do so. Websites, articles, videos and social media posts need to be more accessible to the public, who are now spending more time online.

Going Viral (too soon?!) and other Corona Case Studies

Promotional possibilities during a global pandemic

Grieving the loss of… well just about everything.

Where’s the upside to this coronavirus chaos?

Surprisingly, a few things are emerging, have you noticed?

Slowing down. Simplifying. Seeing friends through new virtual hang-outs.