The 2nd in a series of articles focusing on search engine optimisation (SEO), Maureen Shelley, examines Google’s Keyword Planner. She shows how to use this powerful tool.
Digital content
How To Do Keyword Research
In the first in our 5-part series on search engine optimisation (SEO), Maureen Shelley writes about how to use hacks and tools to develop your keywords to get your content ranking.
Copywriting covets these 6 ½ journalism skills
Copywriting – it’s easy to see it as the fluffy combination of advertising and journalism, and a copywriter as a dilettante, dabbling in both arts and excelling in neither. But that’s an unfair assessment.
Everything You Ever Wanted to Know about Copywriting
What does a copywriter even do anyway? Here, we answer all the questions you were too afraid to ask.
Best Content Marketing Tips for B2B Marketing
“Content is king!”
That’s been the word from the web since Bill Gates originally made the statement back in January 1996. And it’s appeared in almost every digital marketing top ten trends list ever since.
So why, in a world of rapidly advancing technology, is content marketing still more compelling than the latest application of AI or an innovative advertising tactic?
From tech wonk to essential business partner
How Sense of Security transformed itself into an essential business partner, working with every level of the organisation from boardroom to basement.
Easy ways to get your website ready for post-Coronavirus business
So, you’ve weathered the COVID-19 storm (congratulations!) and you’re about to reopen for business. You and your staff are raring to go, and you see plenty of opportunities for those who move fast.
Creating amazing videos that speak the world of you
In 2019 we made a series of videos for St Michaels, who provide supported accommodation and day activities for Tasmanians with disabilities. The videos were produced for their website, which we also worked on and aimed to give potential clients a glimpse into what St Michaels has to offer.
How to Reach More People with Accessible and Inclusive Content
COVID-19 has pushed much of our daily activities into the digital realm. So, as marketers, we need to spruce up our digital content to meet the challenge. People who have traditionally not accessed our content may now try to do so. Websites, articles, videos and social media posts need to be more accessible to the public, who are now spending more time online.
Going Viral (too soon?!) and other Corona Case Studies
Promotional possibilities during a global pandemic
Grieving the loss of… well just about everything.
Where’s the upside to this coronavirus chaos?
Surprisingly, a few things are emerging, have you noticed?
Slowing down. Simplifying. Seeing friends through new virtual hang-outs.