man reading newspaper to illustrate post on copywriting

Copywriting covets these 6 ½ journalism skills

Copywriting – it’s easy to see it as the fluffy combination of advertising and journalism, and a copywriter as a dilettante, dabbling in both arts and excelling in neither. But that’s an unfair assessment.

A home studio set up for presenting for social distancing

How to generate sales leads in a time of crisis

Your revenue has taken a hit, somewhere between 30 and 90% if yours is like most Australian businesses. You have applied for every government grant, stood down your staff, negotiated your rent or gone virtual, and now you need to draw breath and wonder – where is my revenue going to come from?

A woman on a laptop sitting on a bed with a golden retriever lying next to her

Ten Top Tips For Working From Home

The commute may be a breeze, but having your partner and family sharing your office space could have its downsides. And how are you getting on with your imaginary friend from accounts or HR? Here are my ten top tips for dealing with the new normal