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How to Use Google Keyword Planner

The 2nd in a series of articles focusing on search engine optimisation (SEO), Maureen Shelley, examines Google’s Keyword Planner. She shows how to use this powerful tool.

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How To Do Keyword Research

In the first in our 5-part series on search engine optimisation (SEO), Maureen Shelley writes about how to use hacks and tools to develop your keywords to get your content ranking.

man reading newspaper to illustrate post on copywriting

Copywriting covets these 6 ½ journalism skills

Copywriting – it’s easy to see it as the fluffy combination of advertising and journalism, and a copywriter as a dilettante, dabbling in both arts and excelling in neither. But that’s an unfair assessment.

A desktop computer with a screen saver reading "Do more." Illustrating how to make your website more accessible

10 reasons to make your website more accessible

I’m old enough to remember when a “click through” was what you did at the turnstile to get into the Royal Easter Show or cricket at the SCG. Yes, I grew up in Sydney. But now it has an entirely different meaning.

Text reading 'Mindfulness Activities For Children. 5 mindfulness exercises to try with your children to help them get through the pandemic' on a flora background

Mindfulness Activities For Children During the COVID-19 Pandemic

With the recent spike of new COVID-19 cases in Victoria, things are started to look ominous again in Australia as many worry about the potential return of lockdown. Although it is easy to get caught up in our own bubble, we should also remember that children are not immune to feeling anxious about the uncertainty of the state of the world. Regular practice of mindfulness exercises is an effective way to help our children to maintain their mental wellbeing during these uncertain times!

The back of a womens head and the webpage of the laptop she is looking at

How to know when to update your website design

You’re an online-aware business – that’s why you’re reading this blog. So you know it’s important to have a website that does the job.

But here’s a question: Have you thought about your website design lately?