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Your Checklist for Winning Grants and Tenders

Tenders and grants offer Aussie businesses fantastic funding opportunities. In 2018–19, the Australian Government awarded 78,150 tender contracts worth over $64 billion. And according to an Our Community Innovation Lab

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How to Harness Storytelling for Content Marketing

Storytelling is not just for Pixar movies and Pulitzer prize-winners. Storytelling is a tool that any business can use. Stories can bring your messages to life, helping you better engage

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How to Use Google Keyword Planner

The 2nd in a series of articles focusing on search engine optimisation (SEO), Maureen Shelley, examines Google’s Keyword Planner. She shows how to use this powerful tool.

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How To Do Keyword Research

In the first in our 5-part series on search engine optimisation (SEO), Maureen Shelley writes about how to use hacks and tools to develop your keywords to get your content ranking.

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Copywriting covets these 6 ½ journalism skills

Copywriting – it’s easy to see it as the fluffy combination of advertising and journalism, and a copywriter as a dilettante, dabbling in both arts and excelling in neither. But that’s an unfair assessment.

A desktop computer with a screen saver reading "Do more." Illustrating how to make your website more accessible

10 reasons to make your website more accessible

I’m old enough to remember when a “click through” was what you did at the turnstile to get into the Royal Easter Show or cricket at the SCG. Yes, I grew up in Sydney. But now it has an entirely different meaning.