In 2019 we made a series of videos for St Michaels, who provide supported accommodation and day activities for Tasmanians with disabilities. The videos were produced for their website, which we also worked on and aimed to give potential clients a glimpse into what St Michaels has to offer.
COVID-19 has pushed much of our daily activities into the digital realm. So, as marketers, we need to spruce up our digital content to meet the challenge. People who have traditionally not accessed our content may now try to do so. Websites, articles, videos and social media posts need to be more accessible to the public, who are now spending more time online.
The world is in lockdown.
As researchers and scientists scramble for a COVID-19 vaccine, the rest of us have taken to our homes.
With not much to do but endless circuits of the kitchen, we’re understandably looking for a little distraction. For that, we turn to the arts, one of the hardest-hit sectors in the current economic downturn.
Yet with so many in need of help right now, why should we help this sector? And how?